Editors, increasingly, are encouraging multimedia interactions with their reading/viewing/listening/clicking news-consumers. Bonuses for news-seeking consumers include:
- A platform and the chance to engage on topics of special interest;
- Access to often articulate, thoughtful perspectives from fellow news-consumers;
- A way to build awareness/momentum for a problem, a cause or a possible solution;
- Opportunity to vote up/down on fellow commentators (rather than publish their own comment, many more news consumers vote on comments of others, making this a useful, spontaneous mini-poll on readers' reactions);
- More engaging, lively and extensive news coverage.
Sometimes there's even a direct, brief follow-up from journalists looking for: fresh perspectives, more detailed audience reaction, or additional angles for ongoing stories.
A win-win-win. Occasionally all the commentary flows together, for harbingers of trends, so that media, the wider society and citizens can benefit. And, it's one promising building block for a revamped news-business model.
San Francisco Chronicle, (3) of my latest:
- Comment, "Officials question Anthem insurance rate hikes" (Feb.9, 2010)
- Letters to Datebook - Arts & Entertainment Section - "Affordable thanks" (Jan.8, 2010).
- Letter to Editor, READERS RESPOND To UC protests - "Don't let hooligans hijack a good cause" (Dec.15, 2009)
... For more of my Chronicle pieces, scroll the left banner of this blog.
New York Times, (2) of my latest:
- NY Times Business Section Blog/DealBook, edited by reporter Andrew Ross Sirkin -
Comment on Times editorial, "Taming the Fat Cats" (Dec.23, 2009):
An Old Fable for a Modern Financial Crisis (Dec.27, 2009) - "Obamas' Uninvited White House Guests Prompt an Inquiry," (Front Page, Nov.26, 2009):
Comment - A Times Editors' Highlight
"Recommended by 773 Readers"
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