Preview of Story Coming in Late November

California Takes Initiative on Alzheimer's
by Jill Center, Editor, PR Round Table Newsletter

As founding Communications Director (1997-2008) for the Alzheimer's Association here in Northern California, I was pleased to see real progress on the California State Plan for Alzheimer's, the result of a joint advocacy/media campaign that we began just after mid-decade. California is currently on of the few states in the U.S. facing how to cope with the coming dementia tsunami.

Following are:

• an update from my friend Ruth Gay, Alzheimer's Association Advocacy Director, who was instrumental in the creation of the planning process, and then its implementation;
• along with a letter published (Nov. 6, 2010) in the New York Times by Sherrie Matza, a member of the State of California Statewide Eldercare Task Force charged by the Governor with responsibility for the State Alzheimer's Plan.

... For the rest of this breaking story, plus Holiday Help for Alzheimer's Families, click here.